Download "How To Scale & Optimize Your Amazon PPC Campaigns - Scaleforetail Masterclass 2023"

In this informative video, Mina Elias, the Founder of Trivium Group, an Amazon advertising agency, shares his journey of starting a successful supplement brand on Amazon. He reveals how he initially struggled to get his brand into stores and gyms but found immense success by implementing effective advertising strategies on the Amazon platform. Mina emphasizes the significance of analytics in Amazon advertising and how focusing on metrics like sessions, conversion rate, and click-through rate led to a shift in his perspective and helped optimize his ads for better results. With his expertise in Amazon advertising, Mina established an agency and currently manages an impressive portfolio of 138 brands with a dedicated team of 67 members. He highlights the power of analytics in identifying issues and scaling campaigns for success on Amazon. Throughout the video, Mina shares the key metrics he tracks, including PPC spend, total sales, sessions, cost per session, clicks, click-through rate, conversion rate, cost per click, and total profit. These metrics serve as invaluable guides in his decision-making process and contribute to achieving profitable outcomes. If you're eager to learn about analytics, scaling, and optimizing your Amazon advertising campaigns, this video is an absolute must-watch. Mina's insightful strategies will empower you to attain remarkable success on the Amazon platform. Discover actionable tips on maximizing profits, identifying underperforming campaigns, optimizing cost per session, and calculating break-even conversion rate. Uncover the two pivotal phases of advertising – scaling and optimizing – and gain the knowledge needed to effectively manage your campaigns during each phase. Watch now and unlock the potential of your Amazon advertising endeavors! - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 🔎 Want me to take a look at your account and give you a FREE audit and actionable steps on how to improve your Amazon account? - https://triviumco.com/get-free-audit - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - [00:00:00]: Introduction and Background [00:02:17]: The Importance of Analytics [00:04:17]: Understanding the Funnel in Amazon Advertising [00:06:19]: Key Metrics to Track [00:07:19]: Total Profit as the Ultimate Metric [00:08:18]: Tracking Analytics Example [00:09:14]: Scaling Phase and Expectations [00:10:19]: Evaluating PPC Spend for Scaling [00:10:24]: Introduction to increasing and cleaning up [00:11:26]: Taking Actions to Scale [00:11:28]: Understanding sessions and cost per session [00:12:05]: Conclusion and Final Thoughts [00:12:36]: Calculating cost per acquisition and break-even conversion rate [00:13:39]: Importance of increasing conversion rate [00:14:37]: Two phases of advertising: scaling and optimizing [00:15:38]: Determining profit tolerance in the scaling phase [00:16:42]: Transitioning from scaling to optimizing phase [00:17:48]: Monitoring metrics during scaling and optimizing [00:18:48]: Leveraging actions for scaling campaigns [00:19:57]: Strategies for optimizing campaigns [00:21:55]: Placement Report and Bulk Sheet [00:21:55]: Search Term Report [00:21:55]: Implementing Changes with Bulk Sheet [00:21:55]: Adjusting Bids Based on ECHO's [00:21:55]: Optimizing Clicks and Sales [00:21:55]: Scaling with Increased Bids [00:21:55]: Launching Profitable Search Terms [00:21:55]: Adding Nonprofitable Search Terms as Negatives [00:21:55]: Negative Irrelevant Search Terms [00:21:55]: Adjusting Bids by Placement and Increasing Budgets - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 🚀 Get your FREE Amazon account audit by my team: https://triviumco.com/get-free-audit 🚀 Amazon Growth Toolbox: https://info.triviumco.com/amazon-growth-toolbox 🚀 Join my Amazon Community: https://triviumco.com/trivium-tribe/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 🚀Get my Amazon FBA 2025 course: https://go.triviumstartup.com/university?&utm_source=youtube&utm_medium=organic&utm_campaign=howtoscaleoptimizeyouramazonppccampaignsscaleforetailmasterclass2023&utm_term=09132023 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Discounts 🤑 Helium 10 Discount: https://rb.gy/2gf0nd 👍 Like, subscribe, and hit the bell for more expert tips on dominating Amazon FBA in 2024! Any questions? Leave a comment below! I read & reply to all of them. #amazonfba #amazonfba2024 #amazonppc