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    00:00:02
    been seeing how different artists are
    00:00:03
    selling their music cataloges and
    00:00:05
    something just stops me in my tracks
    00:00:06
    today because I go, "Uh oh, oh, this is
    00:00:08
    first of its kind. This is so
    00:00:10
    interesting and cool to me because it's
    00:00:11
    how I guide my clients in their
    00:00:14
    businesses and how to actually grow
    00:00:15
    their music careers and music catalog."
    00:00:16
    So, this is like genius. That's all
    00:00:18
    that's all I can say. So, let me jump
    00:00:20
    into it. And this is the first example
    00:00:21
    that I'll start with on this trend that
    00:00:24
    I think is now officially starting. So,
    00:00:26
    this is from music business worldwide.
    00:00:28
    the weekend closes $1 billion music
    00:00:31
    catalog deal with Lyric Capitals. So, I
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    initially read that and I'm like, okay,
    00:00:35
    you know, obviously that's a huge sale,
    00:00:37
    but that's actually not what this is.
    00:00:38
    That's why this caught my attention.
    00:00:40
    It's not what it is. So, as I kind of
    00:00:41
    went down the funnel, The Weekend and
    00:00:43
    Cash Out. So, normally with these
    00:00:45
    catalog acquisitions, it's the artist,
    00:00:47
    especially if it's a major artist, they
    00:00:49
    have rights to their publishing. They
    00:00:51
    own the actual song, but they don't
    00:00:52
    necessarily own the master. The master
    00:00:54
    is the thing that the sound recording is
    00:00:55
    the thing that the record label takes
    00:00:57
    ownership of. So the weekend in this
    00:00:58
    case has a little bit of both. He has
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    his publishing. He also has a portion of
    00:01:02
    the masters. And so what he did is he
    00:01:06
    actually said, "Hey everybody, look at
    00:01:08
    my very valuable assets. Let's do a
    00:01:11
    deal." And he's actually not selling
    00:01:13
    anything. So what did he do instead? He
    00:01:15
    said, "Well, the old playbook is
    00:01:17
    typically like I don't know, you stay
    00:01:18
    independent." And often independent
    00:01:21
    artists, they often undermonetize. So,
    00:01:23
    they're not sure what to do with their
    00:01:24
    music. They they're not sure how to make
    00:01:26
    money from their music. So, that's kind
    00:01:27
    of like option one. Option two, they
    00:01:29
    eventually will sell or otherwise sign
    00:01:31
    with a label. The label takes ownership
    00:01:33
    or if you're just so lucky, we just did
    00:01:35
    this, right? This was a seven figure
    00:01:38
    deal, right, in the millions of dollars
    00:01:39
    and this was for an independent artist
    00:01:41
    where we sold the music catalog.
    00:01:43
    There's, you know, again, having a great
    00:01:44
    exit, big paycheck, cool, cool. But what
    00:01:46
    the weekend did was different. It was
    00:01:48
    not a normal exit. All right. So he does
    00:01:51
    the deal with Lyric Capital and this is
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    the important piece. The report
    00:01:54
    confirmed right after 4 months the
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    Canadian singer raised roughly 1 billion
    00:02:00
    in financial backing by his stake in
    00:02:03
    publishing rights and master recordings.
    00:02:04
    The news reported that Lar Capital was
    00:02:07
    leading talks right in doing this deal.
    00:02:09
    So what he did is he raised investor
    00:02:12
    capital. He's going to retain creative
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    decision-m business decision-m so he
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    gets to stay in charge. This is huge
    00:02:19
    because when we see these artists that
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    will sell their rights again, big
    00:02:22
    paydays. We cover this all the time.
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    Hundreds of millions of dollars, right?
    00:02:25
    Amazing. But that's it. You're signing
    00:02:27
    off the rights to your music forever.
    00:02:30
    And that's okay. That's what you want to
    00:02:31
    do. It's your rights. What he did here
    00:02:33
    is he goes, "No, no, no. I'm going to
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    have the investors come in and be a part
    00:02:36
    of the business opportunity. I want you
    00:02:38
    guys to come in and you'll get a share.
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    You'll be a shareholder." So, what we
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    have to do is that on a much smaller
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    scale, again, he's a big boy doing this,
    00:02:47
    which is why I'm excited. But this is
    00:02:48
    what we do on a day-to-day kind of
    00:02:50
    basis. You set up your company, right?
    00:02:52
    Let's say it's like an LLC. You start a
    00:02:53
    record label. You start a music
    00:02:55
    business. And then what you can do is
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    when you have someone who comes in who
    00:02:57
    wants to be an investor, right, a
    00:03:00
    shareholder to participate and hopefully
    00:03:02
    they can do something for you. But I
    00:03:04
    guess, you know, bringing money is
    00:03:05
    something. But in any case, you get them
    00:03:07
    to join the company. And what you can do
    00:03:09
    is you stay in charge. If you're like
    00:03:10
    the owner of the LLC, you're the boss,
    00:03:13
    right? So, you are the head honcho,
    00:03:15
    you're the day-to-day manager, and you
    00:03:16
    have other people who are passive
    00:03:18
    members. And so, this is what The
    00:03:19
    Weekend is doing. And in fact, the 1
    00:03:22
    billion is what they are estimating as
    00:03:24
    of now. But actually, they're expecting
    00:03:27
    that they're going to land at like three
    00:03:28
    or four billion dollars in this raise
    00:03:31
    when everything is said and done. So
    00:03:33
    from the beginning of the meeting it was
    00:03:34
    clear that all lyric that Abel so
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    weekend's real name would not be selling
    00:03:39
    his catalog. He wanted to be more
    00:03:41
    innovative and creative in the way that
    00:03:44
    he established the partnership. So to
    00:03:46
    that end through this venture we
    00:03:47
    constructed and launched a new business
    00:03:49
    model with Abel and his iconic catalog.
    00:03:52
    My firm has and continues to represent
    00:03:54
    legacy acts right so the estates of
    00:03:56
    really famous singers and bands and
    00:03:58
    things like that. What happens also is
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    that if you during your lifetime kind of
    00:04:02
    get all this set up and so you have a
    00:04:04
    team, right, the management team for the
    00:04:06
    assets, the property, which is your
    00:04:08
    music, your trademark, because there's
    00:04:10
    sponsorship deals. There's all kinds of
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    things that you can do outside of just
    00:04:13
    the music, but the music is a big piece.
    00:04:15
    But anyway, you kind of set this up so
    00:04:16
    actually your estate planning is also
    00:04:18
    done during your lifetime. So, it's
    00:04:20
    already running. You have a machine,
    00:04:22
    which is again why I so very much love
    00:04:24
    this. And then also guys, did you see
    00:04:26
    that The Weekend song, Blinding Lights,
    00:04:29
    it is now the number one most streamed
    00:04:31
    song on the planet for however many
    00:04:34
    years that thing has been out. I did a
    00:04:36
    cover of it and it still is like one of
    00:04:38
    my highest performing cover videos on
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    YouTube. So that's the power of doing
    00:04:42
    cover songs for popular songs and it can
    00:04:44
    bring new traffic and stuff like that.
    00:04:46
    But obviously this is a very exciting
    00:04:49
    example of when I sit down with artists
    00:04:51
    and creatives and businesses who have
    00:04:54
    digital rights because a lot of you guys
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    at some point you're like I don't want
    00:04:56
    to work with labels. I don't want to
    00:04:58
    work with anybody anymore. I know how I
    00:05:00
    want to do this. I want to hire the
    00:05:01
    people that I trust. This is what gets
    00:05:03
    me excited because again I just am
    00:05:05
    always like disenfranchised when I see
    00:05:06
    these massive massively successful major
    00:05:09
    artists who just end up cashing out. And
    00:05:11
    again they can do whatever they want but
    00:05:13
    I go why would you do that? Let's do
    00:05:15
    more of this where we go you keep
    00:05:17
    ownership you monetize and then you
    00:05:19
    bring people in right who can be
    00:05:21
    partners and who can get a little piece
    00:05:22
    of the pie. Now at this point I don't
    00:05:24
    know if with Slipnot Timberlake Justin
    00:05:26
    Bieber and their music catalog deals if
    00:05:29
    their lawyers proposed these potential
    00:05:31
    terms to them. I'll tell you what, guys.
    00:05:33
    Literally in the last week dealing with
    00:05:35
    worldclass lawyers, and the frustration
    00:05:37
    that I have with entertainment
    00:05:39
    attorneys, IP attorneys, that you have
    00:05:41
    an assumption if someone on the other
    00:05:43
    side is paying their lawyer $1,200 an
    00:05:45
    hour, you think you're going to get top
    00:05:47
    tier service, but the idea that you will
    00:05:50
    make some kind of other proposal and be
    00:05:51
    like, "Hey, they're offering you $200
    00:05:53
    million instead of just taking it. Let's
    00:05:56
    think about other ways to again
    00:05:58
    monetize." So anyway, just bit back to
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    our frustration, but I wonder if some of
    00:06:02
    these other major artists are kind of
    00:06:03
    kicking themselves at this point. Now, I
    00:06:05
    said this is more of a trend that I
    00:06:06
    think is going to be starting. All
    00:06:08
    right, digital music news. Billions are
    00:06:10
    flowing into music IP at record levels,
    00:06:14
    but can financial systems hold the
    00:06:16
    catalog boom? Music IP acquisitions and
    00:06:20
    deal flow continue to hit record levels
    00:06:22
    this year with billions pouring into
    00:06:24
    cataloges, assetback securities or
    00:06:27
    wellfunded trenches earmarked for future
    00:06:29
    catalog purchases. If you guys remember,
    00:06:31
    I talked about how there's an uptick, a
    00:06:33
    trend with even record labels of all
    00:06:35
    sizes that instead of doing the
    00:06:36
    traditional record label deal where
    00:06:38
    they're like, "Let's sign your songs. We
    00:06:40
    own them forever." What they're doing
    00:06:42
    now is they're like, "Let's sign your
    00:06:43
    songs for a license deal. We just want a
    00:06:45
    piece of the pie because your music is
    00:06:47
    making money. So, I always go back to
    00:06:49
    regardless of where you're at right now,
    00:06:50
    right? If you're independent, beautiful.
    00:06:52
    You're in such a good position because
    00:06:53
    all I need you to do is let's come up
    00:06:55
    with a strategy to monetize and build
    00:06:57
    you up because you just then need
    00:06:59
    partners. You need to get people who are
    00:07:00
    going to help elevate. And so, so very
    00:07:02
    often with businesses and music makers
    00:07:04
    and stuff like that, there's just you
    00:07:06
    want to give away too much too fast just
    00:07:08
    because you want some help. And the
    00:07:10
    learning curve, I like to say this
    00:07:11
    because it's the truth, man. you're like
    00:07:12
    10 hours away from music business
    00:07:14
    mastery. That's the truth. And a lot of
    00:07:16
    people, it takes them 20 years to learn
    00:07:19
    10 hours of information. You know what I
    00:07:20
    mean? So anyway, that's why I'm so
    00:07:21
    dedicated with what we do here on this
    00:07:23
    channel. So why are investors doing
    00:07:25
    this? They're doing this because with
    00:07:27
    songs that are making money, they just
    00:07:29
    tag on. And so they have predictable
    00:07:30
    cash flow. They want some professional,
    00:07:32
    you know, administration. They can bring
    00:07:34
    it in. Sometimes they have the team for
    00:07:36
    that. And it's a scalable structure. So
    00:07:38
    again, this is all the backdoor stuff
    00:07:39
    that my firm is doing all the time. So
    00:07:41
    that's why I can say this is really what
    00:07:43
    is happening. And so I want to just
    00:07:45
    again encourage you guys to be
    00:07:46
    operators. And so I usually say I'm like
    00:07:48
    think of yourselves like record labels.
    00:07:50
    Well, be an operator. You're not just
    00:07:51
    the little artist who is subject to some
    00:07:54
    smarter person than you. No, no, no.
    00:07:56
    You're the smarter person. And so when
    00:07:58
    you run your business enterprise kind of
    00:07:59
    like this, you can license globally. You
    00:08:01
    can have financial growth. You can
    00:08:03
    optimize different revenue streams. And
    00:08:05
    again, you just get people to come in
    00:08:06
    who believe in what you're doing and
    00:08:08
    they bring the money and it becomes more
    00:08:10
    of a partnership. So guys, let me know
    00:08:11
    what you think about this. Drop a
    00:08:13
    comment down below. I'm top music
    00:08:14
    attorney Miss Crystal.

    Description:

    🟢 Free Case Evaluation: https://www.delgadoentertainmentlaw.com//free-case-evaluation 🟠 Say Hi On IG https://www.facebook.com/unsupportedbrowser My "Blinding Lights" Cover https://www.youtube.com/watch?si=GfMF6hXA50faPQF3&v=sLXqKZUl-yw In this episode of the Top Music Attorney Podcast, Entertainment Attorney, Miss Krystle discusses a shift in the music business that most artists are completely overlooking. A recent catalog breaks the usual sell out or sign away your rights playbook and shows where the real money in music is heading. Miss Krystle breaks down how artists can keep ownership, bring in capital, and stay in control without relying on traditional label deals. If you are independent or building a catalog with long term value, this will change how you think about ownership, partners, and running your music like a real business. 0:00 Introduction 00:10 Music Catalog Sale Trend 00:25 The Weeknd's $1 Billion Catalog Deal 00:43 Catalog Acquisitions 00:57 The Weeknd's Deal Details 02:12 The Weeknd Retaining Creative Decision Making 02:50 Getting Investors For Your Music Career 03:32 The Weeknd Not Selling His Catalog 03:51 Legacy Act Catalogs 04:25 The Weeknd's 'Blinding Lights' Becomes First Song To Hit 5 Billion Streams 04:45 Alternatives To 'Cashing Out' Or Signing A Record Deal 05:23 Slipknot, Justin Timberlake, & Justin Bieber's Catalogs Sales 06:05 Music IP Acquisitions 06:30 New Record Deals (Licensing) 07:23 Why Are Investors Buying Music Catalogs? 07:43 Be An Operator Legal Disclaimer: The information, ideas, and suggestions in this video are not intended to be legal advice. Before following any suggestions contained in this video, you should consult your personal attorney. The speaker shall not be liable or responsible for any loss or damage allegedly arising as a consequence of your use or application of any information or suggestion in this video. Pursuant to the fair use doctrine under the 1978 Copyright Act, a copyrighted work owned by another may be used for criticism, commentary, news reporting, and educational purposes. The use of the livestream contained in this video falls within the fair use doctrine. ------------------------------------------------------------------------------------ 🟡Become Your Own Record Label: https://tmaschool.samcart.com/products/becomeyourownrecordlabel 💻 #1 Resource For Artists And Producers: https://www.topmusicattorney.com/ ⚖ Hire An Attorney: https://www.delgadoentertainmentlaw.com 📺 Get Your Music Into Tv/Film/Games: https://www.topmusicattorney.com/sync 📰 Get My Newsletter: https://miss-krystle-management.aweb.page/p/d2aece5a-d71d-402e-96fe-f8b839b341de 📄 Music Contracts: https://www.topmusicattorney.com/music-contracts 🎧 Listen To The TMA Podcast On All Streaming: https://www.topmusicattorney.com/audiopodcast 🟢 Free Stuff: https://www.topmusicattorney.com/free-stuff Miss Krystle Artist Links: https://www.misskrystle.com/ ------------------------------------------------------------------------------------ TOP MUSIC ATTORNEY SOCIALS Links: https://www.topmusicattorney.com/links Website: https://www.topmusicattorney.com/ Instagram: https://www.facebook.com/unsupportedbrowser Tik Tok: https://www.tiktok.com/@topmusicattorney Facebook: https://www.facebook.com/unsupportedbrowser Linkedin: https://www.linkedin.com/in/top-music-attorney-16405573/ MISS KRYSTLE SOCIALS Website: https://www.misskrystle.com/ Spotify: https://open.spotify.com/artist/1g6jAksCoujtcbg6zJpJ39 Instagram: https://www.facebook.com/unsupportedbrowser Tik Tok: https://www.tiktok.com/@misskrystlelive Facebook: https://www.facebook.com/unsupportedbrowser Linkedin: https://www.linkedin.com/in/misskrystle/ Twitter: https://twitter.com/MissKrystlelive Website: https://www.misskrystle.com/

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