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00:00:02
selling in the Amazon store every Amazon00:00:05
seller has a few things in common to get00:00:08
started they create a selling account00:00:10
then they list products fulfill customer00:00:13
orders and receive payment00:00:16
to maintain good account Health sellers00:00:18
should also monitor their customer00:00:20
service performance Amazon policy00:00:23
compliance and shipping performance00:00:26
sellers can take advantage of a range of00:00:28
Amazon tools and programs too00:00:30
they can enroll eligible brands in00:00:33
Amazon brand registry to enjoy access to00:00:36
additional selling benefits and00:00:37
protections they can use fulfillment by00:00:40
Amazon or FBA to help deliver items to00:00:43
customers00:00:44
they can also use deals and coupons to00:00:47
promote products and sponsored campaigns00:00:50
and other Amazon ads services to feature00:00:53
items in the Amazon store00:00:55
when sellers want to understand their00:00:57
sales better they can use Amazon00:01:00
provided dashboards reports and data00:01:02
along with tools that let them adjust00:01:04
their selling strategies00:01:06
to get you started on your selling00:01:08
Journey let's review some of the basic00:01:11
steps for selling in the Amazon store00:01:13
and explore common tools and programs00:01:16
the first thing you need to start00:01:18
selling in the Amazon store is a selling00:01:21
account if you don't have one already00:01:23
visit00:01:24
cell.amazon.com click the sign up button00:01:27
and then click the create your Amazon00:01:29
account button on the next page enter00:01:32
your first and last name along with the00:01:34
email address and password you want to00:01:36
access your account with00:01:38
click the next button then check your00:01:40
email for a one-time password00:01:43
enter that password where it says verify00:01:46
email address then click the create your00:01:49
Amazon account button to continue00:01:50
account registration00:01:52
during registration you'll provide00:01:54
information about you and your business00:01:56
along with details we use to set up00:01:59
payment and settlement processing00:02:01
you can use our list of frequently asked00:02:04
questions throughout registration to get00:02:06
help with specific selections and00:02:08
entries When selecting your business00:02:10
type make sure you pick the correct00:02:13
classification as it determines00:02:15
subsequent entries and if you enter a00:02:18
business name make sure it's the name00:02:20
used to register with your state or00:02:22
federal government that should be the00:02:25
exact name that appears on your business00:02:27
registration document00:02:29
before clicking the agree and continue00:02:31
button review relevant policies and00:02:34
notices using the links provided next on00:02:38
the business information page enter a00:02:40
company registration number if00:02:41
applicable as well as the address for00:02:44
your business your business address00:02:46
should be the address your business is00:02:48
registered under or your operating00:02:50
address if you're an individual entity00:02:53
next enter a phone number then click the00:02:56
button below to receive a one-time pin00:02:59
via your phone00:03:00
enter that pin in the pop-up after you00:03:03
receive it and click the verify button00:03:06
complete the business information00:03:07
portion of seller registration by00:03:10
entering the name of your business's00:03:12
primary contact person make sure this00:03:15
name matches that person's entire name00:03:17
as it appears on a government-issued ID00:03:19
like a license or passport00:03:22
then click the next button to proceed to00:03:25
the seller information page where you'll00:03:27
enter personal information for your00:03:29
primary contact00:03:30
select a country of citizenship country00:03:33
of birth and birth date then provide a00:03:36
residential address and mobile phone00:03:38
number00:03:39
you'll also need to select whether your00:03:41
primary contact is a beneficial owner of00:03:43
your business a legal representative or00:03:46
both make sure you add other beneficial00:03:49
owners if your business has more than00:03:51
one00:03:52
click the save button to proceed to the00:03:55
billing page where you'll enter bank00:03:57
account and credit card information for00:03:59
your business00:04:00
your bank account information is used to00:04:03
transfer your sales proceeds on a00:04:05
regular cycle00:04:06
current credit card information is00:04:08
required for all Sellers and prevents00:04:10
settlement and listing issues when00:04:13
you've completed your billing00:04:14
information you'll be prompted to00:04:16
provide the necessary store and identity00:04:19
verification information for your00:04:21
business00:04:22
that completes the registration process00:04:24
which means you can sign in to your new00:04:26
Seller Central account00:04:28
Seller Central is your hub for selling00:04:31
in the Amazon store00:04:33
you can configure your Seller Central00:04:34
account using various settings you'll00:04:37
use the Selections in the main menu to00:04:40
navigate to tools for listing products00:04:42
managing inventory and fulfilling00:04:45
customer orders the main menu is also00:04:48
how you find advertising Services00:04:50
payment and business reports the account00:04:53
Health dashboard and other tools for00:04:56
managing the performance of your00:04:57
business00:04:58
it provides access to resources that can00:05:01
support the growth of your business too00:05:03
that includes our growth opportunities00:05:06
page which offers a customized list of00:05:08
Asin level recommendations based on the00:05:11
sales potential of your products if00:05:14
you're a professional seller you'll see00:05:16
a section in the main menu for B2B or00:05:18
business to business features and if you00:05:21
enrolled your brand in Amazon brand00:05:23
registry or are affiliated with an00:05:25
enrolled brand you'll see a section that00:05:28
contains brand selling benefits00:05:30
we also provide resources in Seller00:05:33
Central to answer questions and help you00:05:35
learn how to use tools and programs00:05:38
you can use the search bar at the top of00:05:41
the page to locate specific help Pages00:05:43
seller University content or seller00:05:46
forums00:05:47
if you ever need more support click help00:05:49
in the top right corner00:05:52
now that you're more familiar with00:05:53
Seller Central let's review a few common00:05:56
selling processes starting with00:05:58
enrolling a brand in Amazon brand00:06:00
registry we'll also provide quick00:06:03
overviews of the listing process00:06:05
competitive pricing FBA the account00:06:08
Health dashboard and some of the tools00:06:11
Amazon sellers use to promote and00:06:13
advertise products and brands we'll end00:06:17
with guidance for managing customer00:06:18
reviews and feedback although listing00:06:21
products is the step new sellers often00:06:24
think of first if you're the owner of an00:06:26
eligible brand we recommend you start00:06:28
your selling journey by enrolling it in00:06:31
Amazon brand registry you'll want to do00:06:34
this before you list your products so00:06:36
they're associated with your registered00:06:38
brand00:06:39
brand registry is a free program that00:06:41
provides eligible brands with access to00:06:44
additional selling benefits and00:06:45
protections00:06:46
after enrolling Brands can use tools00:06:49
like stores a plus content and sponsored00:06:53
Brands which can help them Reach more00:06:55
customers they also enjoy greater00:06:57
control over their product detail pages00:06:59
and access to additional automated00:07:02
protections programs and Reporting00:07:04
options00:07:05
to enroll your brand you need to meet a00:07:08
few basic requirements you need your00:07:11
brand name or a logo that includes your00:07:13
brand name permanently affixed to your00:07:15
products or packaging you also need an00:07:18
active registered trademark for your00:07:20
brand name or logo or a pending00:07:22
trademark application or registration in00:07:25
some cases if you meet these basic00:07:27
requirements visit00:07:30
brandservices.amazon.com to review00:07:32
country specific requirements and enroll00:07:35
your brand00:07:36
if you don't meet these requirements you00:07:38
may still be able to list your branded00:07:40
products in the Amazon store by00:07:42
requesting approval for an unregistered00:07:45
brand name during the listing process00:07:48
you'll complete a selling application in00:07:50
this scenario which will review a little00:07:52
later in this video when you're ready to00:07:55
list a product in the Amazon store00:07:57
whether it's a branded product you own00:07:59
or one you're reselling you add the00:08:02
product to your Amazon inventory and00:08:04
make it available for sale00:08:06
all active listed products are viewable00:08:09
to Amazon customers via a unique product00:08:12
detail page that page includes a product00:08:15
title at least one image about this item00:08:18
bullets and a product description If the00:08:21
product you want to sell already exists00:08:24
in the Amazon store you'll List It by00:08:26
matching an offer to the existing00:08:28
product detail page if it's not already00:08:31
in the Amazon store you'll create a00:08:33
product detail page and add your offer00:08:36
information simultaneously let's review00:08:38
the steps for matching a product first00:08:41
start by hovering over catalog in the00:08:44
main menu then click add products on the00:08:47
next page search for your product using00:08:50
a product ID like a UPC ISBN Ean or00:08:55
j-a-n these product IDs are all types of00:08:58
g-tins or global trade item numbers00:09:02
each G10 is paired with a unique barcode00:09:05
which makes products scannable locate00:09:08
the product you want to sell in the00:09:10
results when you find it select the00:09:12
appropriate condition new used or00:09:15
another type if you see a sell this00:09:18
product button click it to start00:09:20
entering your offer information if you00:09:23
see an apply to sell button click show00:09:25
limitations directly below to understand00:09:28
requirements for listing the product00:09:30
then click the apply to sell button to00:09:33
complete one or more required selling00:09:36
applications00:09:37
you may need to complete a selling00:09:39
application for a category a brand or00:09:42
both00:09:43
after completing each application and00:09:45
receiving approval from Amazon you can00:09:48
enter your offer information you'll00:09:50
enter a variety of information on the00:09:53
offer page including your standard price00:09:55
which is what customers see when they00:09:57
first see your offer this price doesn't00:10:00
include any shipping fees promotions00:10:03
discounts or other order related00:10:05
expenses00:10:06
you can create and manage those using00:10:09
separate Tools in Seller Central and00:10:11
customers see them applied at checkout00:10:13
the offer page is also where you enter00:10:16
start and end dates for a sale select00:10:19
gift Services you'd like to provide and00:10:21
enter notes on your product's condition00:10:24
near the bottom of the page you'll00:10:26
select either yourself or Amazon as the00:10:29
Fulfillment channel for the product00:10:31
we'll provide more information about00:10:33
both Merchant fulfillment or mfn and00:10:36
fulfillment by Amazon or FBA later in00:10:40
this video00:10:41
if you want to add a product that's not00:10:43
already in the Amazon store we recommend00:10:45
starting the listing process the same00:10:48
way you would for a match by searching00:10:50
the Amazon catalog00:10:52
this helps ensure the product is00:10:54
genuinely new and avoid duplicate00:10:56
listings when you've confirmed your00:10:58
product isn't in the search results00:11:00
click the create a new listing button to00:11:02
provide information for both your00:11:04
product detail page and offer00:11:07
start by selecting your product type or00:11:09
category you can search or Browse by00:11:12
clicking a category then one or more00:11:14
subcategories if you see a learn more00:11:17
button with a lock your category00:11:19
requires approval00:11:21
click the button to review our00:11:23
categories and products that require00:11:25
approval help page and then click the00:11:27
link to the appropriate selling00:11:29
application00:11:30
we'll review your application and if00:11:33
you're approved you can continue the00:11:35
listing process if you see a select00:11:38
button while choosing a category for00:11:40
your product click it to begin entering00:11:43
your product and offer information00:11:45
you'll use four main sections to enter00:11:48
product information in the vital info00:11:51
section you'll enter key product00:11:53
information like ID number brand and00:11:56
manufacturer keep in mind that if you're00:11:59
trying to add a branded product to the00:12:01
Amazon catalog the brand name you enter00:12:03
or select needs to be approved by Amazon00:12:06
you'll either need to enroll your brand00:12:09
or complete a selling application in00:12:11
Seller Central00:12:13
if you need to complete a selling00:12:14
application for an unregistered brand00:12:16
you'll be prompted to do so by error00:12:19
5665 which will appear after you enter00:12:22
the unregistered brand name in the brand00:12:25
name field in the offer section you'll00:12:28
enter and select the same kind of00:12:30
pricing sales and fulfillment00:12:32
information that you'd enter for a00:12:34
product you're matching00:12:35
in the images section you'll upload at00:12:38
least one image for your product detail00:12:40
page we recommend reviewing our listing00:12:43
guidelines before doing so and encourage00:12:45
you to review our product image00:12:47
requirements help Page by clicking the00:12:49
link provided00:12:51
if your product is available in00:12:53
different versions for color size style00:12:56
or other attributes you'll use the00:12:58
variations page to provide information00:13:00
for each version at Amazon we group00:13:03
variations or child products on a single00:13:06
detail page for a parent product00:13:08
that helps customers find and compare00:13:11
versions00:13:12
if you have more product information to00:13:14
add click the more attributes toggle to00:13:17
display the tabs for the compliance00:13:19
description keywords and more details00:13:22
sections when you've entered all00:13:24
required information in fields with red00:13:26
borders as well as any optional00:13:28
information you want to include click00:13:31
the save and finish button at the bottom00:13:33
of each section to submit your00:13:35
information00:13:36
if your new product is approved its00:13:38
detail page should appear within 2400:13:40
hours00:13:42
when you create or suggest updates to a00:13:45
product detail page it's important to00:13:47
follow Amazon guidelines and employ best00:13:49
practices to help customers find and00:13:52
engage with your product00:13:54
before you create your first product00:13:56
detail Page search Seller Central for00:13:59
our product page style guide this00:14:01
includes links to downloadable style00:14:03
guides for each product category full00:14:06
requirements for titles and images and00:14:09
rules for product detail pages00:14:11
in addition to the product detail page00:14:13
which all sellers share your individual00:14:16
offer can impact a customer's decision00:14:19
to buy00:14:20
an important part of any offer is price00:14:23
all sellers prices have to comply with00:14:26
Amazon's Marketplace fair pricing policy00:14:28
before you start setting prices in00:14:31
Seller Central you'll want to get00:14:33
familiar with a few key Concepts we use00:14:35
to organize and support pricing in the00:14:38
Amazon store00:14:39
the first concept is a competitive00:14:42
external price by that we mean the00:14:44
lowest price for an item from major00:14:46
retailers outside Amazon00:14:49
Amazon regularly monitors and shares00:14:52
competitive external prices with Sellers00:14:54
as a point of reference00:14:56
for your own price to be considered00:14:58
competitive in the Amazon store your00:15:00
standard item price plus shipping must00:15:03
be less than or equal to the competitive00:15:05
external price we share00:15:08
competitive external prices also inform00:15:10
another key concept we use to organize00:15:13
offers within the Amazon store the00:15:16
featured offer a product's featured00:15:18
offer is the offer a customer often sees00:15:21
near the top of a product detail page00:15:23
with buy now and add to cart buttons to00:15:27
compete for the featured offer a seller00:15:29
must set a competitive price their00:15:31
product also needs to be in new00:15:33
condition and they need to have a00:15:35
professional selling account00:15:37
importantly a seller may also become00:15:39
ineligible for the featured offer based00:15:42
on account performance and other risk00:15:44
factors00:15:46
this helps Amazon guard against abuse00:15:48
and ensure that customers have a great00:15:50
shopping experience00:15:52
in addition to competitive external00:15:54
prices and featured offers another key00:15:56
pricing concept is the lowest price00:15:59
currently offered by a seller in the00:16:01
Amazon store00:16:02
we share the current lowest Amazon price00:16:05
for each product with the sellers who00:16:07
list it to give them the opportunity to00:16:09
match or Beat It00:16:11
to view the lowest Amazon price for a00:16:13
product you sell open The Seller Central00:16:16
main menu hover over inventory and click00:16:19
manage all inventory you'll see the00:16:22
featured offer for the product too and00:16:24
can click view more to see the featured00:16:26
offer competitive external price and00:16:29
lowest Amazon price side by side00:16:32
after you list and price a product the00:16:34
next step is fulfillment or delivery to00:16:37
your customers Amazon sellers can00:16:39
fulfill orders in two ways one way is to00:16:42
ship products directly to customers00:16:44
which we call seller or Merchant00:16:46
fulfillment for short this method is00:16:49
also called mfn sellers can also send00:16:52
products to Amazon for fulfillment which00:16:55
we call fulfillment by Amazon or FBA the00:16:59
products you send to Amazon are stored00:17:01
in our network of fulfillment centers00:17:03
when a customer places an order we pick00:17:06
pack and ship it on your behalf we also00:17:10
take care of customer service you can00:17:12
fulfill all your orders as mfn or with00:17:15
FBA exclusively you can also use each00:17:18
method on a per product basis to take00:17:21
advantage of their different benefits00:17:24
let's review a few key aspects of each00:17:27
fulfillment method starting with mfn00:17:29
fulfilling orders yourself puts you in00:17:32
control of the customer experience it00:17:34
also means you're responsible for00:17:36
prepping packing and arranging Transit00:17:38
and Delivery for orders you'll handle00:17:41
customer service too including returns00:17:44
and refunds if you're fulfilling as an00:17:46
mfn seller one of the first places in00:17:49
Seller Central you should visit is the00:17:51
shipping settings page hover over the00:17:54
gear icon to open the account settings00:17:56
menu then click shipping settings the00:17:59
shipping settings page shows your00:18:01
shipping rates and restrictions for00:18:03
seller fulfilled orders which include00:18:05
your Geographic shipping regions and00:18:07
service levels your account has default00:18:10
shipping settings when it's first00:18:11
created but you can use templates to00:18:14
customize them adjusting the regions you00:18:16
ship to and the service levels you00:18:19
support for each region you can also use00:18:22
shipping settings to adjust how you00:18:24
calculate shipping fees choose between a00:18:26
per item per pound rate or Price band00:18:29
rate if you adjust shipping settings00:18:31
remember that standard shipping is a00:18:34
requirement for all sellers before00:18:37
selecting any additional service levels00:18:39
you should also confirm that you can00:18:41
meet the indicated commitment mfn00:18:43
sellers manage their own returns and00:18:45
refunds too00:18:47
click return settings in the settings00:18:49
menu then use the four tabs at the top00:18:51
to review and update return settings for00:18:54
your business00:18:56
as an mfn seller you can set specific00:18:58
terms for your own refund and return00:19:01
policies however those terms must meet00:19:04
or exceed Amazon's return policy when00:19:07
Amazon receives a return request from a00:19:10
customer that meets the terms of our00:19:11
policy we authorize it automatically00:19:14
when a return request isn't covered by00:19:17
our return policy we notify mfn sellers00:19:20
by email00:19:22
you can then hover over orders in the00:19:24
main menu and click manage returns to00:19:26
authorize or close the return or refund00:19:29
request you'll do so by deciding whether00:19:32
it meets the specific terms of your00:19:33
policy if you close a request we00:19:36
recommend contacting the customer to00:19:38
explain your decision00:19:40
we provide sellers with access to our00:19:42
buyer seller messaging service for this00:19:45
purpose00:19:46
you can access this service by clicking00:19:48
the envelope icon in Seller Central00:19:51
buy your seller messaging is the only00:19:53
approved method for communicating with00:19:55
Amazon customers00:19:57
follow our communication guidelines to00:19:59
help keep your messages compliant and00:20:01
customer Centric00:20:03
when you receive an order from a00:20:05
customer that you're fulfilling directly00:20:06
you need to confirm that it's been00:20:08
shipped in Seller Central hover over00:20:11
orders in the main menu then click00:20:14
manage orders to see a list of your00:20:15
orders view order details and print00:20:19
packing slips00:20:20
you can use three metrics to help assess00:20:22
the health of your mfn shipping00:20:24
performance late shipment rate or LSR00:20:28
pre-fulfillment cancel rate also known00:20:30
as the cancellation rate or CR and valid00:20:34
tracking rate or VTR00:20:36
hover over performance in the main menu00:20:39
then click account Health to view all00:20:41
three metrics00:20:42
your LSR is the percentage of your00:20:45
seller fulfilled orders that have a00:20:47
shipping confirmation after their00:20:49
expected shipping date we calculate LSR00:20:52
in both 10 and 30 day periods you should00:20:56
aim to keep it below four percent your00:20:59
CR is the percentage of your seller00:21:01
fulfilled orders you cancel we calculate00:21:04
CR in seven day periods you should aim00:21:08
to keep it below two and a half percent00:21:10
your VTR is the percentage of packages00:21:13
from your seller fulfilled orders with a00:21:16
valid tracking number00:21:18
we calculate VTR in 30-day periods you00:21:22
should aim to keep it above 95 percent00:21:26
you can also use the account Health00:21:28
dashboard to monitor your customer00:21:30
service performance and Amazon policy00:21:33
compliance we'll touch on both later in00:21:36
this video If instead of managing00:21:38
fulfillment yourself you'd like Amazon00:21:40
to take care of packing and shipping00:21:42
orders you can use FBA with FBA we also00:21:47
take care of customer service including00:21:49
returns00:21:50
FBA sellers can use return settings to00:21:53
set preferences for their returns your00:21:56
FBA products are eligible for Amazon00:21:58
Prime free two-day shipping and you can00:22:01
choose optional services like product00:22:03
prep labeling and repackaging00:22:06
to use FBA you'll first register your00:22:09
selling account for the program then00:22:11
you'll select FBA as your fulfillment00:22:13
method while listing you can also00:22:16
convert mfn products that you've already00:22:18
listed next you'll send your products to00:22:21
Amazon after they're received into our00:22:23
fulfillment Network your products are00:22:25
made available to customers and we take00:22:27
care of delivery when they're purchased00:22:29
you'll use the send to Amazon workflow00:22:32
each time you send inventory into our00:22:35
fulfillment Network00:22:36
in Seller Central hover over inventory00:22:39
in the main menu then under fulfillment00:22:41
by Amazon FBA click shipments next hover00:22:46
over the shipments drop down menu and00:22:48
click Send to Amazon to start the00:22:50
shipment creation process if you have00:22:52
any questions while using the send to00:22:54
Amazon workflow click learn more or00:22:57
watch tutorial within each step00:23:00
now that you know the basics of account00:23:02
setup listing and fulfillment let's00:23:04
review account Health which is an00:23:07
important topic for every Amazon Seller00:23:10
to sell in the Amazon store you're00:23:12
required to comply with all applicable00:23:14
laws and Amazon policies our account00:23:18
Health dashboard provides an overview of00:23:20
your account's adherence to policies and00:23:23
various performance targets we regularly00:23:25
review the performance of all Sellers00:23:28
and notify them when they're off Target00:23:30
but we recommend you actively monitor00:23:33
your account Health to help ensure00:23:34
ongoing compliance00:23:36
hover over performance in the main menu00:23:39
in Seller Central then click account00:23:41
Health to view the dashboard00:23:43
we already reviewed the shipping00:23:45
performance section of the account00:23:47
Health dashboard while learning about00:23:49
seller fulfillment or mfn but let's00:23:52
quickly review the customer service00:23:54
performance and policy compliance00:23:56
sections00:23:58
your customer service performance is00:24:00
measured using what we call an order00:24:02
defect rate or odr your odr is the00:24:06
percentage of your orders with one or00:24:08
more indicators of poor customer service00:24:11
that could be negative customer feedback00:24:13
which is defined as a one or two star00:24:16
rating an approved A to Z guarantee00:24:18
claim or a credit card chargeback00:24:22
we calculate odr in 60-day periods and00:24:25
require sellers to maintain an odr under00:24:28
one percent in order to sell in the00:24:30
Amazon store00:24:32
the last section of your account Health00:24:34
dashboard provides an overview of your00:24:37
compliance with key Amazon selling00:24:39
policies00:24:40
these include our intellectual property00:24:43
authenticity listing and restricted00:24:45
product policies00:24:47
at the top of the policy compliance00:24:49
section you'll see a rating for your00:24:51
selling account to maintain a good00:24:53
rating make sure to address any policy00:24:56
violations listed below in a timely00:24:58
manner note that if your rating is at00:25:01
risk or critical your account may be at00:25:04
risk of deactivation00:25:06
click any of the policies listed for00:25:09
more information and to respond to a00:25:10
violation00:25:12
once you've started selling in the00:25:13
Amazon store you may want to promote or00:25:16
advertise your products or brand to help00:25:18
them Reach more customers we provide a00:25:21
range of tools and programs which you00:25:23
can explore by hovering over advertising00:25:26
in the main menu in Seller Central if00:25:29
you're a professional seller click deals00:25:31
to create a lightning or seven day deal00:25:33
that appears on the Amazon deals page or00:25:37
click coupons to create a promotion that00:25:40
customers can see on the Amazon coupons00:25:42
page in search results and on product00:25:45
detail Pages professional sellers with a00:25:48
brand enrolled in brand registry can00:25:50
also use Amazon Vine to put free units00:25:53
of their products in the hands of Amazon00:25:56
invited reviewers these reviewers or00:25:59
Vine voices post insightful opinions00:26:02
about your products which can help other00:26:04
customers make informed purchasing00:26:06
decisions00:26:08
to use one or more of our pay-per-click00:26:11
advertising options as a professional00:26:13
seller click campaign manager in the00:26:16
advertising Sub menu that will take you00:26:18
to a page where you can start creating00:26:20
three types of Amazon ads campaigns00:26:24
sponsored products sponsored Brands and00:26:27
sponsored display00:26:29
sponsored products ads feature a single00:26:31
product and appear in alongside and00:26:34
above customer search results00:26:37
Brands ads are available to professional00:26:39
sellers with a brand enrolled in brand00:26:42
registry they can feature up to three00:26:44
products as well as a logo and headline00:26:48
or you can create a sponsored Brands00:26:50
campaign with an auto playing video that00:26:52
features a single product00:26:54
sponsored Brands ads appear prominently00:26:57
above alongside and Below search results00:27:01
sponsor display ads feature a single00:27:03
product and can appear both in and00:27:05
Beyond the Amazon store after a customer00:27:08
has viewed a product detail page or if00:27:11
there are other browsing behaviors show00:27:13
they're interested in a product00:27:15
each sponsored campaign type comes with00:27:18
options that can help position your ads00:27:20
in front of relevant customers00:27:23
you also control your total budget and00:27:25
only pay when a customer actually clicks00:27:28
an ad you set a bid to choose the maximum00:27:31
amount you'd like to spend per click00:27:33
let's finish our overview of selling in00:27:35
the Amazon store by learning about00:27:37
customer reviews and feedback after a00:27:40
customer buys a product they can leave a00:27:42
public product review seller feedback00:27:45
rating or both in the Amazon store00:27:48
product reviews describe the quality of00:27:50
a product or its function while seller00:27:53
feedback ratings reflect a customer's00:27:55
overall experience buying from a seller00:27:58
both types of feedback play an important00:28:00
role in the Amazon shopping experience00:28:02
because they can be reviewed by other00:28:04
customers00:28:06
here are some quick tips to improve your00:28:08
chances of getting positive reviews and00:28:10
ratings00:28:12
one accurately represent a product on00:28:15
your product detail page00:28:17
2. package your products to help prevent00:28:20
damage during delivery00:28:22
three ship orders on time if you're an00:28:24
mfn seller 4. monitor your inventory00:28:28
quantity so that customers can't00:28:30
accidentally purchase out of stock items00:28:34
five provide customer refunds for00:28:36
products returned within 30 days of00:28:38
purchase00:28:39
six respond to customer messages within00:28:42
24 hours and 7. provide valid tracking00:28:46
numbers so customers can track their00:28:48
orders00:28:49
to manage and track customer feedback00:28:51
use our feedback manager in Seller00:28:54
Central hover over performance then00:28:56
click feedback in the main menu you can00:28:59
review your feedback rating and see00:29:01
recent customer comments00:29:04
to post a public reply to a comment or00:29:07
request its removal use the drop down00:29:09
menu at the end of a row00:29:12
this concludes our 30-minute overview of00:29:14
selling in the Amazon store we encourage00:29:17
you to explore additional trainings in00:29:19
seller University about each topic we00:29:22
covered thank you and happy selling in00:29:25
the Amazon storeDescription:
Learn about steps involved in your journey for selling your product on the Amazon store. Learn more https://youtube.com/playlist?list=PLyrrqKCT7jFKxBS7sAih0sURUg8qZiDou Connect with Seller University Subscribe to our channel: https://www.youtube.com/c/AmazonSellerUniversity Additional links: Learn more about selling on Amazon: https://sell.amazon.com/sell Register to sell https://sell.amazon.com/ Who we are https://sell.amazon.com/learn FAQs https://sell.amazon.com/learn Have a selling account? https://sellercentral.amazon.com/learn/ref=su_yt #SellingonAmazon #AmazonSeller #SellingonAmazonforBeginners
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